FOR IMMEDIATE RELEASE
February 4, 2010
FULL-PAGE ADVERTISEMENT TODAY IN THE LA WEEKLY NEWSPAPER
RAILS AGAINST THE MEAT INDUSTRY AND ITS USE OF AMMONIA IN
THE U.S.
FOOD SUPPLY; NONPROFIT GROUP LAUNCHES
NATIONAL INFO-AD CAMPAIGN
LOS ANGELES – Responsible Education and Media (R.E.M.)
is launching a nationwide "info-ad" campaign
today, February 4, with a full-page educational advertisement
in the LA Weekly. This first info-ad, "Tainted," is
aimed at further exposing the meat industry in the United
States
and its use of ammonia to kill E. coli and salmonella.
"
The U.S. meat supply is being contaminated with ammonia allegedly
to make meat safer, yet it doesn't appear to even be working
as there are still significant levels of E. coli and salmonella
present in the ammonia-treated meat," states Keri Rosebraugh,
spokeswoman for R.E.M. "This tainted meat is ending up
being fed to school children and the public nationwide."
"
Tainted" is just the first in a series of info-ads that
R.E.M. plans to place nationwide in prominent newspapers. Part
of R.E.M.'s "Get This… Get Active…" campaign,
each info-ad will use a mixture of art and entertainment to
provide a factual analysis on human rights, environmental protection,
and animal advocacy issues. Along with each Get This… ad
will be a corresponding Get Active section on the group's website
(www.responsibleeducationandmedia.org) detailing what the public
can do to become involved in creating a more just and sustainable
society.
A veteran illustrator and artist, Rosebraugh co-founded
R.E.M. in 2009 to combine her artistic background
with educational
projects designed at making a positive impact in
the world. "I
believe that we all have the responsibility to become
aware of issues of injustice in the world and to use our
individual
talents and abilities to make a difference," she
states.
Rosebraugh sits on the board of directors for R.E.M.,
where she is joined by co-founders Victoria Howard
(artist/educator) and Craig Rosebraugh (activist/author).
Contact:
Keri Rosebraugh/Spokeswoman
Responsible Education and Media
Tel: 888.814.6668
keri@responsibleeducationandmedia.org |
